Getting to know your competition

Clear Vision • September 11, 2015

Getting to know the competition

Competitive athletes know that know their competition is just as important as training and assessing their own strengths and weaknesses. Businesses that want to win have to understand their competition just as well. By doing so you can compete more effectively and reduce risk, decrease money spent, clarify the resources you need and save time.

Consider your local pizza parlor – it does not just compete with other pizza parlors, it competes with fast food chains, delivery services and ethnic restaurants. Everyone is fighting to feed the discerning consumer who is looking at price, flavor and convenience.

To succeed and get the most out of its marketing efforts, a company has to first make some critical decisions and close the gap on their true competition. It’s a mistake to try and be too much to too many people. A clear focus on what sets you apart and how you can distinguish yourself, for the better, from your competition is crucial.

Clear Vision can help you work through a competition analysis and provide the direction you need to out compete them.

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Running a business isn’t just about making sales — it’s about making enough sales to cover your costs and pay yourself what you deserve. But how do you figure out how much turnover (aka revenue) you actually need to make each month? Knowing this number helps you: Set realistic sales targets Price your products or services properly Know when to cut costs or increase margins Understand when your business is sustainable This isn’t just about numbers — it’s about clarity and control. Once you know your required turnover, you can stop guessing and start planning. Whether you’re a solopreneur, a growing startup, or a small business owner, this is the foundation of making your business work for you — not the other way around. We love numbers — seriously. And we get that not everyone does. If you need help breaking things down in a way that’s simple, practical, and actually makes sense (even if numbers aren’t your thing), call Clear Vision Accountancy Group today on 4688 2500.

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From 1 July 2025, the Superannuation Guarantee (SG) rate in Australia will increase to 12%. This means employers will be legally required to contribute at least 12% of an eligible employee's ordinary time earnings to their superannuation fund. This increase is the final step in a legislated rise from 9.5% in 2021 to 12% by 2025, aimed at boosting retirement savings for Australian workers. If you use Xero for payroll, the SG rate should automatically update in the system. However, we recommend you double-check your payroll settings to ensure everything is correct. If you’re unsure or need assistance, please contact your bookkeeper or get in touch with us at: Clear Vision Accountancy Group (07) 4688 2500 We’re here to help you stay compliant and avoid any costly errors.

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