Getting to know your competition
Getting to know the competition
Competitive athletes know that know their competition is just as important as training and assessing their own strengths and weaknesses. Businesses that want to win have to understand their competition just as well. By doing so you can compete more effectively and reduce risk, decrease money spent, clarify the resources you need and save time.
Consider your local pizza parlor – it does not just compete with other pizza parlors, it competes with fast food chains, delivery services and ethnic restaurants. Everyone is fighting to feed the discerning consumer who is looking at price, flavor and convenience.
To succeed and get the most out of its marketing efforts, a company has to first make some critical decisions and close the gap on their true competition. It’s a mistake to try and be too much to too many people. A clear focus on what sets you apart and how you can distinguish yourself, for the better, from your competition is crucial.
Clear Vision can help you work through a competition analysis and provide the direction you need to out compete them.
The post Getting to know your competition appeared first on Clear Vision Accountancy Group.

