What is this “elevator pitch” everyone is talking about?
If you’ve been around in business and networking circles in the last few years you would know doubt have heard people talking about how you need to have an “elevator pitch” for your business or job. But what is it?
In short, an elevator pitch is a brief, persuasive speech that explains what you or your business does and generates some interest from the listener. The obvious suggestion being it’s short enough to be given during an elevator ride.
This concept arose through observation of just how poor most people are at quickly describing what they do. Even in a potential sales situation many people answer poorly when asked: “What do you do?” or “What business are you in?”
Rather than just giving the name of your job….accountant, plumber, mechanic or what you sell….barbecues, tyres, insurance….you should be explaining it in a way that is interesting, memorable and succinct. And if possible, provide something that explains what makes you or your organisation unique.
Watch for our article next week to learn how to create your own elevator pitch or contact Justin Searle to talk about it.
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