Business Alert at 9:00am With CVA – Purpose & Values 101

Clear Vision • February 27, 2019

When you read about successful businesses, these words are sprouted so easily but for most it’s difficult to grasp what the difference is.

So what is the difference between a Company Purpose and Company Values?

Company Purpose

A purpose statement derives from what got you started in the first place. It conveys what your business stands for and why. A company’s purpose is the driving force that enables a company to define its true brand and create its desired culture.

Before you start working on yours, watch Simon Sinek ‘Why’ on YouTube, it’s inspiring!

Company Values

These are the rules and boundaries that are a part of the company’s foundation. They’re your company’s core nonnegotiable rules.

Your company’s Core Values should so completely penetrate your company that you would be comfortable referring employees to them when faced with a tough decision or ethical dilemma.

Having a Purpose & Values help determine a company’s direction. Successful business owners use these to engage their employees and to keep themselves on track. It’s your compass, guiding you towards your business desires.

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