Increasing sales without spending a lot
Clear Vision • February 10, 2016
Clear Vision spends a lot of time coaching business owners on how to increase their profit margins.
Making more sales will improve the bottom line…so long as you don’t spend too much to achieve that extra income.
Here are some quick tips for increasing sales that won’t cost you much.
Focus on top customers
Your top customers are probably also your best advocates and those most likely to refer new customers. Keep them happy and feeling appreciated with special offers, early product access and VIP programs. And most of all, exceptional service. What they say about you to others can have far reaching impacts on your business.
Customise your sales pitch
Remember that every client and potential client is unique and wanted to be treated that way. Take time to let them talk, listen and understand their needs so when you make your offer you are more likely to tell them what they want to hear.
Keep the personal touch
Depending on the type of business you run this can be hard to do. But it’s worth the effort even if it’s only a few customers that you get to know and keep in regular contact with.
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July is already kicking along, and if your budget is still sitting on your to-do list, now is the perfect time to get it finalised. Remember, a budget that's 90% complete is far more valuable than a perfect budget that never gets finished. Once it's entered into your accounting system, you'll be able to compare your actual results against your budget and gain valuable insights into how your business is performing throughout the year. Don't forget to review and update your budget whenever your business undergoes significant or permanent changes to its cost structure. This could include implementing a new IT system, engaging a marketing agency, hiring additional staff, moving premises, or making other strategic investments. Keeping your budget current ensures it remains a useful tool for making informed business decisions rather than just another document on the shelf.
More data doesn’t mean better decisions. Many business owners are drowning in numbers but starving for direction, tracking everything and understanding nothing. The result? Decisions based on gut feel, cash flow surprises, and growth that looks good on paper but doesn’t actually strengthen the business. Vanity metrics can be misleading. Total revenue, website traffic, or social media likes might feel positive, but they don’t always reflect real performance or profitability. Real KPIs tell a different story. They give you clarity, control, and confidence in your decisions. While every business is different and the right KPIs will vary, here are some examples of powerful KPIs businesses often track: • Profit Margin – Are you actually making money? • Cash Flow – Do you have enough cash to operate and grow? • Customer Acquisition Cost (CAC) – What does it cost to win a new customer? • Debtor Days – How quickly are you getting paid? • Customer Lifetime Value (CLV) – How much is each customer worth over time? If you’re not tracking the right numbers for your business, you’re essentially flying blind. Because success isn’t about more data—it’s about the right data.
From 1 July 2026, the Federal Government will introduce one of the most significant changes to superannuation administration in recent years: “Payday Super.” These reforms fundamentally shift how and when employers meet their Superannuation Guarantee (SG) obligations. What’s Changing? Under the new rules, SG contributions must be paid at the same time as salary and wages and received by the employee’s super fund within seven business days of payday. This replaces the current quarterly payment system. The changes apply to all eligible employees, including those captured under the expanded definition of “employee,” and extend to salary sacrifice amounts and other qualifying earnings (QE). Employers will calculate SG at the legislated 12% rate on QE, which includes ordinary time earnings and relevant additional payments. Contributions remain subject to the Maximum Contribution Base, limiting employer liability to approximately $30,000 per employee per financial year. Employers will also be required to report QE and SG liabilities through Single Touch Payroll (STP), enabling the ATO to monitor compliance more closely and identify underpayments earlier. Operational Impact for Employers The shift to payday reporting and payment means payroll systems must be updated to calculate, process, and remit super contributions each pay cycle. Businesses will need to ensure their software can manage QE calculations and facilitate timely electronic payments to super funds. Cash flow management will also require attention, particularly for small businesses accustomed to quarterly payments. Super will become a real-time obligation rather than a periodic liability. Importantly, failure to meet the new deadlines will trigger the revised Superannuation Guarantee Charge (SGC), including penalties and interest. While late contributions and SGC amounts remain tax deductible, interest and penalties do not. Employers currently using the Small Business Superannuation Clearing House must transition to alternative payment solutions before its closure on 30 June 2026. Preparing Now Although implementation begins in 2026, early preparation is essential. Reviewing payroll systems, assessing cash flow impact, and updating internal processes will help ensure a smooth transition and minimise compliance risk. Payday Super represents a move toward greater transparency and timeliness, but it also demands proactive planning from employers. If you would like assistance preparing your business for Payday Super, our team at Clear Vision Accountancy Group is here to help. Please contact us on 4688 2500 to discuss how we can support your transition and ensure you remain compliant. We drew inspiration for this article from the ATO
