Justin’s Better Business – August 2014

Clear Vision • August 3, 2014

The new financial year is well and truly upon us! Do you have a list of all your Financial Year Resolutions?

NOW is the time to work on your business! This month introduces Business Value Propositions – the benefits for your business and the know how. If you have any questions or need any help with this please let me know.

Cheers,
Justin

The difference between your business and every other business is YOU. While many businesses perform the same function, the more successful ones distinguish themselves by delivering better service, producing a higher quality product or improving their clients’ quality of life. Equally important, successful businesses clearly and quickly communicate their Business Value Proposition – why their business is the best choice. And they never stop promoting the benefits their business offers.

When assessing your business, always consider this question: what can you tell your customers about your business or product that will differentiate you from the rest, and make your business the obvious choice for them?

Creating a Business Value Proposition requires ingenuity and often relies on a combination of emotional benefits as well as product features.

Think of car companies that create two vehicles with the same engine, and many of the same mechanical features, but are sold at distinct price points. While the two vehicles share the same basic features, they are marketed distinctly. The Prestige 2000 ad campaign will likely feature mountainous roads, pictures of the luxurious wood and leather interior and there will be inferences to the high life. This ad appeals to a consumer’s desire for luxury and a sense of achievement in life. The Reliable 900 campaign appeals to a consumer’s desire to get the most for his/her money, a need for safety and an acknowledgement that this choice was the right choice. Its ad campaign will likely feature a family with kids, details of the safety devices and any consumer awards.

Some Tips to Start Your Business Value Proposition

1. How are you better than your competitors? Where can you stand to improve?

2. Among the factors that make you stand apart from the competition, which are the most important to your customers/clients?

3. What part of your business cannot be easily imitated or replicated by your competition?

4. Which differences can be communicated to your customers/clients and have a meaningful impact on their purchasing decisions?

5. Can you tell your customers/clients in a concise, clear message why your business is unique and a better choice?

6. What ways will you communicate your Business Value Proposition to potential and current customers/clients (advertising, a referral campaign, media, packaging, sales force)?

Make sure you involve your customers and team members in this process. Don’t forget to ask your best customers why they choose your business and how you can continue to make the differences that keep them coming back. This will help you attract potential best customers.

It’s likely that you won’t find huge differences between you and your competitors. Your differences will be small ones that lead to a distinguished customer experience (a greeter at the front door, a 2-ring phone answering policy, a sense of fun and humour in every customer interaction).

 
Challenge
Challenge for this month – create your Business Value Proposition

Creating a Business Value Proposition requires ingenuity and often relies on a combination of emotional benefits as well as product features.
Remember a successful business clearly knows and lives up to its Business Value Proposition!

 

Capital Gains Tax Implications of Subdividing Land in Australia

By Caroline Gillies • June 1, 2025
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Autumn Tax Tips: Make the Most of the Final Weeks Before Year-End

By Caroline Gillies • May 25, 2025
As we step into the final week of autumn and feel winter’s chill approaching, it’s a natural time for reflection—and that includes taking stock of your financial and tax situation. The end of the year is closer than it seems, and a bit of preparation now can make a significant difference come tax season. Here are a few things to consider as the leaves fall: 1. Review Your Income and Deductions This is a good moment to check your income year-to-date and consider whether there are any deductions you can still take advantage of. Charitable donations or investment losses might help reduce your taxable income before year-end. 2. Maximise Super Concessional Contributions If you haven’t yet maxed out your superannuation concessional contributions, there’s still time. Remember unused cap amounts carry forward for 5 years and the 2019-20 unused cap amount will expire 30 June 2025. These contributions not only help secure your future but can also offer tax benefits now. 3. Organise Your Records Autumn’s slower pace is perfect for pulling together receipts, invoices, and financial documents. Getting organised now means less stress later when tax season begins in earnest. 4. Consider Tax-Loss Harvesting If you’ve had investments that underperformed, selling them before the end of the year to offset gains can be a strategic move. Consult with us today to see if this makes sense for you. 5. Plan Ahead Winter may bring holidays and downtime, but it's also a good window to consult with a tax professional. A quick meeting before year-end can reveal savings opportunities or help avoid surprises when you file. So, as the days grow shorter and frost begins to settle in, use this time to bring clarity and warmth to your finances.

Have you Thought About Where Your Business Will Be in 5 Years?

By Caroline Gillies • May 11, 2025
At Clear Vision Accountancy Group, we offer tailored services to support your long-term success—from strategic business planning to high-end tax administration. Whether you're aiming for growth, improved profitability, or a clearer direction, we're here to help you build a plan that gets results. If you're ready to map out the next five years with clarity and confidence, contact us today on (07) 4688 2500. Our 1-Page Business Plan will help you with: 1. Vision & Purpose Where are you headed, and why does it matter? What is the core purpose of your business? In five years, what positive impact will you have made on your customers, team, or community? What do you want your business to be recognised for within your industry? 2. Growth & Scale What does success look like, and how will you achieve it? What revenue, profit, or market position are you targeting? How many clients or customers do you want to serve—and in which markets? Are you planning to expand your offerings or enter new territories? 3. Team & Culture Who is helping you build it—and how? What does your ideal team look like in terms of structure, culture, and capabilities? How will you attract, retain, and develop top talent? What kind of leadership values and workplace environment will you foster? 4. Operations & Systems How will you deliver at scale—efficiently and reliably? What systems and workflows need to be in place to support sustainable growth? Which technologies or platforms will you implement to improve efficiency? How automated or streamlined do you want your business operations to become? 5. Brand & Customer Experience What do customers say about you—and why do they keep coming back? How will clients describe their experience with your business? What kind of reputation or brand presence will you be known for? What sets your business apart from the competition ?  Our Dream it. Plan it. Get it! will help you with: 1. Lifestyle & Personal Goals How does your business support the life you want to live? What level of involvement do you want in the day-to-day operations? What does ideal work-life balance look like for you? What personal or financial goals will your business help you achieve?