What’s at the core of your business?

Clear Vision • January 14, 2016

This week we ask: “What are core values and why are they important to your business?”
Put simply, core values are what your business stands for. They can be found in the principles that you as a business owner stand for personally. They can reflect the common beliefs and attitudes of your team. They can also reflect minimum standards of behaviour.
Advantages of having identified and documented your core values include:
– They help you in your decision making processes. If one of your core values is to sell only the highest quality products you can eliminate the poor quality or poorly made products from your inventory.
– Your core values help clients understand what your business is all about and key form a key part of your marketing messages.
– Core values can help with recruiting but both attracting the right people to your business (those that identify with your core values) and also with selecting the right person (those that most successfully demonstrate your core values).
Keen to identify and embed the core values of your business? Talk to Clear Vision.

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